They’re all members of the same family but look like they all came from different fathers. Worth blades, the old PTx cavity backs, and last year’s Edge game improvement irons, while all fine sticks in their own right, had no branding consistency. The new new Ben Hogan Company has had a bit of a branding problem. “We wanted to get back to the Hogan history and heritage, and we wanted something people would instantly recognize as being a Ben Hogan design.”
“We spent a lot of time on the graphic presentation as much as we did the technology,” says Hogan CEO Scott White. They take you back a bit, don’t they? Hello Old Friend I don’t know who’s holding them now, but I want them to know I still love them and miss them terribly.įor any old-school Hoganistas out there who loved the Spalding-era ’99 Apex blade or ’00 Apex Plus, you might be in for a little flashback with this week’s release of the new Hogan PTx PRO forged irons. Loved the look, too, with the Hogan signature and the Sunburst logo – just the sight of them made my heart do the Rhumba. They had plenty of bag chatter, some nice wear marks right on the sweet spot and felt like a foot massage from a young Kathleen Turner.
They didn’t have much sentimental value – I bought them on eBay for about $75. Have you ever had a club you wish to hell you’d never got rid of? For me, it was a set of Y2K Hogan Apex Plus irons.
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